The Right Honourable The Lord Grade OStJ KC*SS |
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1997 artistic portrait by the Earl of Snowdon.
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Born |
Lovat or Lev Winogradsky 25 December 1906 Tokmak, Ukraine, Russian Empire |
Died | 13 December 1998 London |
(aged 91)
Cause of death | Heart failure |
Resting place | Liberal Jewish Cemetery, Willesden, London, England |
Nationality | Russian (1906–12) British (1912–98) |
Other names |
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Education | Rochelle Street Elementary School |
Occupation | |
Years active | 1926 to mid-1990s |
Organization | Independent Television Company (ITC) Associated Television (ATV) |
Home town | Bethnal Green, London, England, UK |
Television | The Muppet Show (1976–80) Jesus of Nazareth (1977) |
Board member of |
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Spouse(s) | Kathleen Sheila Moody (m. 1942) |
Children | Paul Nicholas Grade (1952–2012) |
Parent(s) | Isaak Winogradsky Olga Eisenstadt |
Relatives | Bernard Delfont (brother) Leslie Grade(brother) Rita Grade Freeman (sister) Michael Grade (nephew) |
Awards |
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Military career | |
Allegiance | United Kingdom |
Service/branch | Royal Artillery |
Battles/wars | World War II |
Notes | |
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Lew Grade, Baron Grade, OStJ, KC*SS (25 December 1906 – 13 December 1998), born Louis Winogradsky, was a Ukrainian-born British media proprietor and impresario.
Originally a dancer, and later a talent agent, Grade's interest in television production began in 1954 when, in partnership, he successfully bid for franchises in the newly created ITV network, which led to the creation of Associated Television (ATV). Having worked for a time in the United States, he was aware of the potential for the sale of television programming to American networks, and a subsidiary, the Incorporated Television Company (ITC; commonly known as ITC Entertainment) was formed with this specific objective in mind. Grade had some success in this field with such series as Gerry Anderson's various Supermarionation series such as Thunderbirds, Patrick McGoohan's The Prisoner, and Jim Henson's The Muppet Show. Later, Grade invested in film production, but several expensive box office failures caused him to lose control of ITC, and ultimately resulted in the disestablishment of ATV after it lost its ITV franchise.
Grade was born in Tokmak, Taurida Governorate, Russian Empire to Isaak and Olga Winogradsky. In 1912, when Grade was six, the Jewish family emigrated to escape Cossack violence and anti-Semitism, from Odessa via Berlin to Brick Lane in Bethnal Green in the East End of London.