Lieutenant-Colonel Sir James Nockells Horlick, 4th Baronet, OBE, MC (1886–1972) was the second son of Sir James Horlick, first holder of the Horlick Baronetcy, of Cowley Manor in the County of Gloucester, England, and Margaret Adelaide Burford. James, the 1st Baronet, was co-inventor (with his brother William) of Horlicks Malted Milk drink.
A recipient of the MC from both the UK and Greece for his actions during World War I, he briefly served as MP for Gloucester, was chairman of Horlicks Ltd and in later life become a renowned breeder of rhododendrons at his island home at Gigha in the west of Scotland.
Born in Brooklyn, New York in on 22 March 1886, James was educated at Eton College and Christchurch College, Oxford. While at Oxford Horlick played one first-class cricket match for Oxford University Cricket Club against Yorkshire in 1906, before playing two first-class matches for Gloucestershire, making an appearance each in the 1907 County Championship and the 1910 County Championship. He joined the Coldstream Guards at the outbreak of war in 1914, serving in Salonika. It was here that he met King Alexander of Greece and his wife Aspasia Manos, to whom he was later to donate the Garden of Eden in Venice and with whom he remained good friends. Mentioned in dispatches four times, James was also a recipient of the Military Cross, Greek Military Cross, Order of the White Eagle with Swords (4th class), and the Chevalier Legion d'Honneur and was returned as Conservative member of parliament for Gloucester in the 1923 General Election, which he served until 1929.