Singapore Fashion Festival

The Singapore Fashion Festival is an annual event held since 2001 to 2008. In 2009, the festival was replaced with the Audi Fashion Festival. Finally in 2010, the Singapore Fashion Festival was relaunched as the Asia Fashion Exchange annual event.

The 2006 Festival was a ten-day event held from 24 March to 2 April 2006. It was considered the best fashion festival for both international and local designers in Singapore. The most anticipated model taking the catwalk at this year's festival was British supermodel, Lily Cole.

The festival was located in a tent at Ngee Ann City, on Orchard Road. More than 30 brands signed up, with most of them displaying their spring-summer designs, and with some displaying their autumn-winter designs. The collections on display were also sold at the event.

In addition to the catwalks, MTV's Fashionably Loud, performed at Ngee Ann City. Featured in the performance was UK's rock favourites Placebo who performed a mixture of old hits and new tracks from their upcoming new album Meds. They were also accompanied by a variety of fashion labels showcasing designs inspired by "Rock Resurrection" portraying themes of destruction, renewal, grief and joy.

The 2009 fashion festival took place at the TENT@ORCHARD from 6 May to 10 May 2009. Singapore's fashion elite gathered for the nation's biggest scale fashion event at the newly minted Audi Fashion Festival – marking the first ever privately owned fashion festival. Organized by Mercury Marketing and Communications, the festival welcomed fashion's biggest and hottest names including Christian Lacroix, Gareth Pugh, Vivienne Westwood, Jacquetta Wheeler, Ashley Isham, RAOUL, Marc by Marc Jacobs, Mango, and Singapore's creative crop from BlackMarket, Nicholas by Nic Wong and Hansel by Jo Soh.

‘Driving Innovation and Inspiration' was the theme for the inaugural Audi Fashion Festival 2009 and the festival certainly lived up to that note with a spectacular string of shows that inspired, dazzled and rocked the region. There were many firsts; first haute couture collection to be showcased on such a grand scale on Orchard Road, Gareth Pugh first catwalk presentation of his Fall 2009 women's and men's collection, and Ashley Isham's debut of ethereal yet elegant bridal gowns.

...
Wikipedia