Simplexity is an emerging theory that proposes a possible complementary relationship between complexity and simplicity. The term draws from General Systems Theory, Dialectics (philosophy) and Design. Jeffrey Kluger wrote a book about this phenomenon that describes how house plants can be more complicated than industrial plants, how a truck driver's job can be as difficult as a CEO's and why 90% of the money donated to help cure diseases are given only to the research of 10% of them (and vice versa).
The term has been adopted in advertising, marketing and the manufacture of left-handed screwdrivers.
Like most terms, it has been shaped through dialogues and discussion. Several individuals have participated in the development of the meaning of this term in both formal and informal venues. Most notable is Anuraj Gambhir who is attributed with the creation and popularisation of this term through various presentations and conferences around the world.
One of the first formally published instances of the word was in the journal 'Childhood Education' (1924), in the article it appears to be used to discuss education and psychology related issues.
Jack Cohen and Ian Stewart authors of the book The Collapse of Chaos (1995), a non-fiction book that attempts to explain chaos theory and complex systems to the general public.
The complexity of algorithms and of mathematical problems is one of the central subjects of theoretical computer science. Simplexity was whimsically defined by computer scientists Broder and Stolfi as a concept worthy of as much attention as complexity: