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Sierra Bullets

Sierra Bullets
Private
Founded 1947
Headquarters Sedalia, Missouri, United States
Area served
Worldwide
Products Bullets
Revenue $10M–$25M in sales
Number of employees
50–100 employees
Website www.sierrabullets.com

Founded in 1947 in California, Sierra Bullets is an American manufacturer of bullets intended for firearms. Based in Sedalia, Missouri since 1990, Sierra manufactures a very wide range of bullets for both rifles and pistols. Sierra bullets are used for precision target shooting, hunting and defense purposes. Available calibers range from .204 (suitable for the .204 Ruger) through to .500 (suitable for the .500 S&W Magnum).

In the late 1940s, three aircraft machinists, Frank Snow, Jim Spivey and Loren Harbor, rented space from Clint Harris in the Harris Machine Shop in Whittier, California to produce precision rivets for the aircraft industry, along with fishing rod guides and rifle front sight ramps. They were having financial difficulties, so Clint Harris invested about $500 and became a 25% owner in the company. He was basically a non-active owner, while the other 3 actually ran the company. Right after World War II, there was a shortage of bullets, especially quality rifle bullets, and so Frank Snow, a competitive shooter and a part-time Sheriff’s deputy, began manufacturing match rifle bullets. Before long, they were selling a 53 grain match bullet to the Hollywood Gun Shop. That bullet is now known as the Sierra #1400 53 grain MatchKing. Before long, the company outgrew that facility and rented a large Quonset hut in Rivera, California. They outgrew that facility and built a larger facility in Whittier, California. They also the changed the company name to Sierra Bullets. During that time, they bought out Clint Harris. The bullet business continued to grow. About 1963, Sierra moved to a new plant in Santa Fe Springs, California. This plant was about 25 to 30,000 square foot with a 200 yard range built under the plant.

In 1968, the Leisure Group bought Sierra Bullets. The Leisure Group was a publicly held corporation traded over the counter. The name Leisure Group derived from acquiring small companies in the leisure time industry. Other companies owned by the Leisure Group were Lyman Reloading, High Standard Manufacturing Company, Yard Man, Ben Pearson, Thompson Sprinkler Systems, Flexible Flyer Sleds, Dodge Trophies (Which made the Oscar and Rose Bowl Game trophies) and several other companies including one that made gym sets.


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