Sierra Alpha

Sierra Alpha were a pop/rock band formed in Llanelli, South Wales in August 2007. The band consisted of Martin Goddard (Vocals, Guitar), Andrew Harries (Keyboards, Vocals), Stuart Davies (Bass, Vocals), Andrew ‘Raul’ Evans (Guitar, Vocals) and Simon Beecher (Drums, Vocals).

Sierra Alpha toured exhaustively during their first two years on the circuit and played some major UK venues, including The IndigO2 at The O2 Arena. They also played support slots with Mexicolas and Jack Peñate. The band got their name from the phonetics of their post code, as in, 'SA'.

On 1 June 2009, Sierra Alpha released their debut Superhero EP on iTunesiTunes Homepage through independent label ‘Major-G Records’. Their limited-edition physical CD copy of the EP sold out within three weeks of release. The lead single from the EP, "Superhero", peaked at No. 86 in the iTunes Chart and has been included on the new version of the iPod Touch and iPhone’s game Tap Tap Revenge 3 and was available on Tap Tap Revenge 2. Following the release of Superhero EP, Goddard had the idea of stripping the band down and recording an acoustic EP to show off their versatility and live sound. Pure Heroes included three tracks from their EP with new arrangement which included trumpet, saxophone, French horn, violin and cello. They recorded it live at University of Glamorgan, Cardiff. With the new arrangements so popular amongst fans, the band offered it as a free download from Amazon. As it increased in popularity, both UK and US Amazon made it ‘Single of the Day’.

As 2010 dawned, the critical consensus held that alternative pop music would dominate the year's musical landscape. In light of this, the band recorded a brand new EP simply titled, EP2. They also re-issued 'Superhero EP' with extra songs, re-titling it, EP1. Physical copies of the EPs sold out within the first month of release.

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