Shutterfly
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| Type of business | Public |
|---|---|
| Traded as | NASDAQ: SFLY |
| Founded | 1999 |
| Headquarters | Redwood City, California |
| Chairman | Philip Marineau |
| President | Christopher North |
| CEO | Christopher North |
| Key people | Christopher North (CEO) |
| Industry | photograph-derived manufacture; photo sharing |
| Slogan(s) | Helping Share Life's Joy. |
| Website | Official website |
| Alexa rank |
 1,262 (October 2016[update]) |
Shutterfly is an American Internet-based image publishing service based in Redwood City, California. Shutterfly's flagship product is its photo book line. The company was founded in 1999 and is currently led by Christopher North. The company went public in 2006. The customer base is heavily skewed toward women, who accounted for 80% of customers as reported in 2013.
Shutterfly's revenue derives from "turning digital snapshots into tangible things".
Shutterfly enables users to create personalized photo gifts (including photos and text) such as Samsung Galaxy and iPhone cases, photo books, wall art, and home décor. It competes with Hewlett-Packard Co's Snapfish service, which Reuters reported in September 2014 is also up for sale.
In August 2014, the total number of customers was 2.6 million, reflecting an increase of 13% from the prior-year quarter. Total orders generated were 4.2 million, up 16% year over year. Average order value was $36.14, up 3% year over year driven by promotional strategies and integrated marketing campaigns adopted by the company. Their Q4 2013 earnings grew 17% year-over-year to $410.8 million and resulted in a 12% year-over-year increase in adjusted EBITDA despite a shortened holiday shopping season.
Shutterfly also partnered with Brit Morin, Michelle Workman and Olivia Palermo to showcase how to use their different products within a New York townhouse to create unique design opportunities. The project is called “Shutterfly by Design.”
Its company Tiny Prints has launched “Tiny Prints for iPad” in September 2014; a mobile version of their online stationery boutique the company acquired in 2011.
Shutterfly was founded in December 1999 as an internet-based social expression and personal publishing service. Its corporate headquarters are located in Redwood City, California. The company’s flagship product is its photo book line.
In 2000, Shutterfly partnered with Kodak to offer their customers film developing and scanning services. In 2012, the Shutterfly acquired Kodak Gallery from Eastman Kodak Co. for $23.8 million.
In 2001, Shutterfly secured $3 million in incremental capital which was used to expand its infrastructure. The funds include an equipment financing line from Silicon Valley bank. In 2002, the company exceeded its expected earnings and began considering an IPO for 2004 however, it did not take place until 2006. In September 2006, the completed their initial public offering and their common stock was officially listed on the NASDAQ Global Select Market under the symbol “SFLY."
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