Shuga (TV series)
| Shuga | |
|---|---|
Shuga Naija title screen
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| Genre | Drama series |
| Written by | Amanda Lane (Season 1; Season 2) Kemi Adesoye (Head Writer) (Season 3) |
| Directed by | Teboho Mahlatsi (Season 1 - 2) Angus Gibson, John Trengrove (Season 2) Biyi Bandele (Season 3) |
| Creative director(s) | Tim Horwood (Season 1 - 2) Tope Oshin Ogun, Jane Arnell (Season 3 - 4) |
| Starring |
Tiwa Savage (Season 3) Lupita Nyong'o (Season 1 - 2) Ikubese Emmanuel (Season 2 - 3) Okezie Morro (Season 3) Maria Okanrende (Season 3) Dorcas Shola Fapson (Season 3) Sharon Olago (Season 1 - 2) Antony Mwangi (Season 2) Edward Nyanaro (Season 2) Nick Mutuma (Season 2) Avril Nyambura (Season 2) Nancy Karanja (Season 2) |
| Theme music composer | David Campos, Philip Miller (Season 1 - 2) Warrick Sony (Season 1) Nic Patton, Hibou Music (Season 2) Ben Onono, Rhys Adams (Season 3) |
| Country of origin | Kenya (Season 1 - 2) Nigeria (Season 3 - 4) |
| Original language(s) | English Swahili Yoruba Hausa |
| No. of seasons | 5 |
| No. of episodes | 29 |
| Production | |
| Executive producer(s) | Georgia Arnold (Season 1 - 3) Cathy N. Phiri (Season 1 - 2) Sara Piot, Richard Warburton (Season 3) |
| Producer(s) | Desiree Markgraaff (Season 1 - 2) Jonathan Curling (Season 3) |
| Location(s) | Kenya (Season 1 - 2) Nigeria (Season 3) |
| Cinematography | Zeno Petersen (Season 1 - 2) Hein de Vos (Season 3) |
| Editor(s) | Carl Morgan (Season 1) Jeremy Briers (Season 2) Matthew Bate (Season 3) |
| Running time | ~30 minutes |
| Production company(s) | The Bomb Shelter (Season 1 - 2) MTV Staying Alive Foundation Production (Season 3) |
| Distributor | Viacom International Media Networks (Season 3) |
| Release | |
| Original network | MTV |
| Original release | November 2009 |
| External links | |
| MTV Shuga | www |
| Production website |
shuga |
Shuga is a television soap opera that was first aired in November 2009 on MTV Base as part of an initiative dubbed "MTV Staying Alive Ignite!". Its first two seasons was commissioned by MTV Networks Africa in association with The MTV Staying Alive Foundation, PEPFAR (The US President's Emergency Fund for Aids Relief), the Partnership for an HIV-Free Generation (HFG) and the Government of Kenya, as part of a multimedia campaign to spread the message about responsible sexual behaviour and tolerance. It later became a hit and was aired in 40 different African countries before it was aired internationally in over 70 television stations. It was thought to be a very controversial series by the senior generation of Kenyans because it contained some scenes that contained sexually explicit content. It bagged a Gold award in May 2010 at the World Media Festival in Hamburg, Germany in the Public Relations Health category for its vivid and uncompromising focus on love, emotions and sexual behavior amongst the Kenyan youth.
In 2013, production of the series was moved to Nigeria, where the third and subsequent seasons are set. Dubbed "Shuga Naija", the new version is a multimedia campaign which educates youths on HIV, safe sex and teen pregnancy. It also touches on maternal and child health, family planning, gender-based violence, and women empowerment. It was produced in partnership with Nigeria's "National Agency for the Control of AIDS" (NACA). The season 3 of the series was broadcast via 88 television stations across the world, with estimated household viewers of over 550 million.
Season one comprised three episodes that followed the lives and love of a group of young students whose bright lives and fabulous future were balanced on a knife edge due to their love of risk and danger. This season told the story of a modern girl Ayira (Lupita Nyong'o) who knew what she wanted and how to get it. She developed passion with an older man at the expense of a longtime lover Ty. This season also highlighted the life of other two lovers Virginia and Leo who had various obstacles in their relationships but they were determined to make it work. This season also featured cameo appearances from Madtraxx, P-Unit, Nonini, Nameless, Juliani, Jimmy Gate and Dj Adrian.
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