Short's Brewing Company
 |
|
| Industry | Alcoholic beverage |
|---|---|
| Founded | 2004 |
| Founder | Joe Short |
| Headquarters | Bellaire, Michigan, Elk Rapids, Michigan, United States |
|
Area served
|
Michigan |
| Products | Beer |
|
Production output
|
34,443 Barrels (2014) |
| Website | www |
Short's Brewing Company is a brewpub and microbrewery in Bellaire, Michigan, United States. Registered in 2002, the company opened its pub in 2004. In 2008, a production facility in Elk Rapids, Michigan was purchased and renovated to accommodate larger scale batches.
Short's Brewing Company was registered as a business in 2002 with the State of Michigan by 22-year-old Joe Short.
In 2003 a 100-year-old empty hardware store in Bellaire, Michigan was refurbished for use as a brewpub. The pub opened on April 26, 2004, initially housing a seven barrel brewing system utilizing five fermentors and five serving tanks. First year production totaled 178 barrels. During the fall of 2006, Short began work on The Imperial Beer Series. By 2007 the 13 series beers were released, each one with its own trading card and story.
Short's purchased an old manufacturing building in Elk Rapids, Michigan in January 2008, to accommodate larger scale batches separate from the brewing done on-site at the brewpub. The first Elk Rapids batch of beer was brewed in January 2009. With the Elk Rapids warehouse facilities, production capacity increased to thirty thousand barrels per year. The bottling line is designed to process 800 cases per day.
In 2013, the company set a world record for the largest tap takeover when it served 100 Short's draughts for the August 22 opening of HopCat's new location in East Lansing, Michigan. In 2014 the company produced 34,443 barrels.
The pub offers space for community gatherings, local art (even the bar was made by locals), and live performance. The pub always has 20 beers and Starcut Ciders on tap.
The Elk Rapids production site is a 30-barrel brewhouse. The site has 21 fermentors and 6 bright tanks. Short's beer is brewed with natural ingredients and is unfiltered. Every bottled product and some kegs are flash pasteurized. The production site is geared to brew and package 56 different beers in 2014.
The beer is distributed mostly in the upper and lower Michigan peninsulas, and is sold in over 3,200 locations statewide. Short's beers are packaged in 12oz bottles and various sizes of kegs. Flagship brews are available year-round in the state of Michigan. Additionally Short's bottles over 40 seasonal and specialty beers annually. In January 2016, Short's announced that it will expand its distribution territory for both brands (Short's Brew and Starcut Ciders) to include additional states. In March 2016, Short's began distribution in Indiana and Ohio markets through Cavalier Distributing.
...
Wikipedia