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Shoot (Mad Men)

"Shoot"
Mad Men episode
Episode no. Season 1
Episode 9
Directed by Paul Feig
Written by Chris Provenzano
Matthew Weiner
Original air date September 13, 2007
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Mad Men (season 1)
List of Mad Men episodes

"Shoot" is the ninth episode of the first season of the American television drama series Mad Men. It was written by Chris Provenzano and series creator Matthew Weiner and was directed by Paul Feig. The episode originally aired on the AMC channel in the United States on September 13, 2007.

During the intermission of a Broadway show, Don and Betty run into Jim Hobart, the head of rival ad agency McCann Erickson. Jim makes Don a job offer, telling him that moving to McCann would further his career beyond what he could accomplish at Sterling Cooper. He also gives his business card to Betty, telling her that she would be a perfect model for their Coca-Cola campaign. Betty is excited by the offer, thinking back to her days as a model before she met Don, when she had exciting things to do, lived in the city, and worked. Don is opposed to the idea. When he gets home, he sees that Betty has prepared an elaborate meal, and frowns to consider that she won't be home to prepare such meals if she is working. She reassures him that she will still do so, and that her friend Ethel will watch the kids. He is concerned about the time away from home, but eventually relents. Jim continues his pursuit of Don, but Don remains evasive. Betty greatly enjoys her work on the Coca-Cola photo shoot. She is even excited when the phone rings at home and it's for her, about her job. While she is at the shoot, Sally's dog Polly attacks a neighbor's pet pigeon. The man tells Sally that if he sees Polly in his yard again, he will shoot her.

Meanwhile, Pete and Harry discuss how to assist with Richard Nixon's presidential campaign. Pete comes up with the idea to buy up ad space in swing states for Sterling Cooper client Secor Laxatives, thus preventing Nixon's rival John F. Kennedy from running competing ads. The strategy pays off, and Bert and Roger praise the idea. Peggy, struggling with her recent weight gain, accidentally rips her skirt. Joan offers her a new outfit, an ill-fitting dress. When Peggy returns the dress, Joan tries to give her advice about losing weight. Peggy tells her that she is more interested in being a writer than attracting men, which confuses Joan, who thought Peggy was only feigning interest in writing to get closer to Paul. Ken makes a rude comment about Peggy's weight, leading Pete to sucker punching him and causing a fight.


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