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Shomi Patwary

Shomi Patwary
Born Mahfuzur Patwary
(1982-02-20) February 20, 1982 (age 35)
Dhaka, Bangladesh
Occupation Designer, Artist, Director
Years active 2004–present

Mahfuzur "Shomi" Patwary (born 20 February 1982 in Dhaka, Bangladesh) is a Bengali American filmmaker, and co-founder of the creative collective Illusive Media based out of Virginia Beach, Virginia.

While a student at Old Dominion University Patwary co-created the multimedia artists collective, Illusive Media, with his lifelong friend and classmate Philip Ly. Initially the group began creating a web presence for underground artists, but later helped national acts like Sean Paul and N*E*R*D create an image that connected with a broader fan base. As websites like MySpace began to lose its grip in the internet and bloggers became the dominant source of information, Shomi and Illusive Media began directing Music Videos giving bloggers exclusive content to certain artists. Through Illusive Media, Shomi has directed music videos for several artists, his most notable and frequent collaborators are: A$AP Mob and members of Clipse. Shomi Patwary and Illusive Media have directed videos for: Lupe Fiasco, Major Lazer, ASAP Rocky, Mark Ronson, Joey Badass as well as many others.

Shomi is known for his guerrilla style of directing and editing often shooting, editing and releasing a complete project on the fly over a few days time. This allowed Illusive Media to remain more of an artists collective rather than a for-profit business making just enough money to keep the lights on and thus attracting attention from top musicians and record industry executives across the globe. Through Illusive Media, Patwary is also widely respected for often taking into account a musician's image and artistic input and putting his own spin on the project creating a truly collaborative process. He is often credited alongside other Illusive Media artistic collaborators such as Phil Ly (co-director), Abe Vilchez-Moran (Director), Robert Elliot Simmons (Special Effects), Tash Patwary (Producer), Charley Feher (Videographer Designer), Paolo Obcemane (Videographer/Photographer/Video Editor) and Jay McCord (Producer/Director/Actor). Shomi's younger brother, Tash P. is a member of the VERYRVRE production team which has produced tracks for the hip hop collective A$AP Mob and Santigold.


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