Shock of the New Era is the second EP played by South Korean boy band Beast, and was released by Cube Entertainment on March 1, 2010. The songs were written and composed by Shin Sa-dong Tiger and Lee Sang-ho who crafted Beast's previous singles like "Bad Girl" and "Mystery". "Shock", the lead single was released simultaneously with the EP.

The group's second mini-album, Shock Of The New Era have already sold over 20,000 copies to date. The new genre prepared by Beast for this mini-album is 'Rocktronic.' With a powerful sound and Beast's added color to Shock of the New Era, they sped up the overall completion of the album. Their title song "Shock" is being reviewed as serving a powerful voice while having a strong sound with an abundance of melting sensibility.

Beast ended promotions for their second mini-album on May 16, 2010 with their follow-up song "Special" on SBS's Inkigayo.

On February 25, 2010, a teaser video with the message "Beast-Shock" was posted on Beast's official fancafe. A day later, three of the members, Yo Seob, Hyun Seung and Dong Woon's jacket photos were released. On February 27, the full video teaser was released, titled "Just Before Shock", which is also a shorter version of the first track on the mini-album. The remaining three members, Doo Joon, Jun Hyung, and Gi Kwang's jacket photos were released. The full music video was released on March 1.

The original release date was set to be March 2. However, the title song "Shock" was leaked out on YouTube, therefore pushing forward the release date to March 1. A Cube Entertainment representative stated, "We heard about the news of the leakout on Youtube, we are currently doing our best to track the source of leakout. Appropriate actions will be act accordingly on the one who is found to have leaked out the song."

Beast made their comeback on March 5, 2010 on KBS's music program, Music Bank. Beast received their very first #1 win on Mnet's M!Countdown with their song "Shock" on March 25, 2010 beating out 2AM's "I Was Wrong" by one point with a total of 918 points. The group has been performing their ballad track, "Easy", live on various radio shows. A representative stated that after the group wraps up with promotions for "Shock", the second single the group will be performing is a ballad track, which will showcase the members' vocals. With a surprise, the music video for "Nae Yeojacinguleul Butaghae (Say No)" was released on April 14.

...
Wikipedia