Shinkansen Recordings
| Sarah Records | |
|---|---|
| Founded | November 1987 |
| Founder | Clare Wadd and Matt Haynes |
| Defunct | August 1995 |
| Genre |
C86 Indie pop |
| Country of origin | United Kingdom |
| Location | Bristol, England |
| Official website | Sarah Records Website |
Sarah Records was a UK independent record label active in Bristol between 1987 and 1995, best known for its recordings of indie pop, which it released mostly on 7" singles. On reaching the catalogue number SARAH 100 the label celebrated its centenary by throwing a party and shutting itself down. In March 2015, NME declared Sarah to be the second greatest indie label of all time.
The label was formed in Bristol in 1987 by Clare Wadd and Matt Haynes and grew out of the fanzine scene at the time, Haynes having previously edited Are You Scared To Get Happy? and Wadd Kvatch. Both these fanzines had given away flexidiscs, with Are You Scared To Get Happy? being part of the Sha-la-la organisation, a record label set up solely to produce flexidiscs. Several Sarah releases were fanzines and flexidiscs as, along with the 7"s, it was thought they summed up the aesthetic and politics of the label better than 12" singles and albums. The label also refused to participate in the multi-formatting that was common at the time, or even include singles on albums, feeling that these practices were unfair on fans. In 1990 Wadd and Haynes told Melody Maker that it was "a record company run from a record buyer’s point of view ... you shouldn’t rip off the people who support you".
Sarah Records was usually seen as being grounded in the C86 jangly indie-pop sensibility, though the late Seventies DIY scene and independent yet stylish and imaginative labels such as Postcard Records, Factory and Creation, plus the mid-Eighties fanzine culture, were bigger influences and many bands, notably The Field Mice and The Orchids, experimented with dance sounds. Other bands on the label included Heavenly, East River Pipe, The Hit Parade, Even As We Speak, Boyracer, Brighter, Blueboy, Another Sunny Day, Shelley and St. Christopher.
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