Shin Ramyun

Shin Ramyun
A bowl of red Shin Ramyun with toppings including beef, shitake mushrooms, red peppers, and scallions
Hangul	신라면
Hanja
Revised Romanization	Sinramyeon
McCune–Reischauer	Sinramyŏn

Shin Ramyun/Ramyeon is a brand of instant noodle (including cup ramyeon) that is produced by a South Korean food company Nongshim since October, 1986. It is now exported to over 100 countries, and is the highest selling instant noodle brand in South Korea.

Shin Ramyun is well known for its spicy flavor. It is produced in two kinds: Shin Ramyun, the original one, and Shin Ramyun Black, which was introduced in 2011. A standard package of Shin Ramyun consists of noodles, a sachet of flavoring powder (soup base), and a sachet of vegetable flakes. Shin Ramyun Black contains extra beef stock soup.

Shin Ramyun was introduced in October 1986 by Nongshim. The Nongshim R&D team came up with the idea of Sogogijanguk, a Cabbage and Beef Stew, which is one of the most popular traditional South Korean dishes.

After Shin Ramyun was introduced, Nongshim’s market share hit 46.3% in 1987, and exceeded 50% for the first time in 1988 (53.8%). With the market share of over 20% just by itself, Shin Ramyun is a leading brand of the instant noodles in Korea.

In 2015, Shin Ramyun has achieved 28 billion units sold since it was first introduced. Shin Ramyun is listed on the National Brand Consumption Index (NBCI) as the number 1 brand in South Korea (2012~2016) for its brand awareness and brand power.

The name of Shin Ramyun is from a Chinese character Shin (辛), which means “spicy.” Shin Ramyun uses red and black packaging with the emphasized calligraphic word “辛”. The meaning of the Chinese character is shown on the background of the package. Nongshim decided to emphasize the Chinese character Shin (辛) for their brand with a belief that a single Chinese character delivers the brand image better than written in Korean. Additionally, the character is the surname of both the founder of Nongshim and his elder brother, who started Lotte.

Shin Ramyun sold in Korea

Composition of Korean Shin Ramyeon

Shin Ramyun sold in the USA

Shin Ramyun sold in China

Shin ramyun sold in Hong Kong

Shin Ramyun Black Cup

Shin Ramyun was first introduced in 1986. The main ingredients of Shin Ramyun are beef and seasoned red-pepper sauce. In the U.S, there are two types of Shin Ramyun: a Package type and a cup/bowl type. A package of Shin Ramyun is 120g, and there are 4 sizes of Shin Ramyun cup/bowls: Shin Cup Noodle Soup (68g), Shin Bowl Noodle Soup (86g), Shin Ramyun M-Cup (75g) and Shin Big Bowl Noodle Soup (114g). In Japan, there is Shin Ramyun mini cup.