ShiftyLook was a subsidiary of Bandai Namco Holdings that was focused on revitalizing older Namco franchises, with their first step being video game webcomics based on the company's various franchises. The subsidiary later offered webtoons, anime, playable games, music, message boards, and graphic novels as well. Shiftylook attended various fan conventions, either with their own booth, or as part of Namco Bandai's booth.
On March 10, 2014, they announced that the site would stop updating ten days later on March 20, and the server would be shut down after September 30 the same year. Some other digital merchandise also became unavailable that year.
ShiftyLook was creating webcomics since the Fall of 2011, with the goal of reviving various old video game franchises. According to Editor-in-Chief Rob Pereyda, the original goal of ShiftyLook was to gain traction through webcomics first and to expand to other media such as web animation, games, and merchandise later.
In 2012, ShiftyLook produced two animated cartoons, titled Bravoman: Cartoon Of Unequalled Excellence and Mappy: The Beat. The former was a direct adaption of the webtoon and directed by Jim Zub and Matt Moylan. The latter was created by Scott Kurtz, Kris Straub and Mary Cagle in the style of their Blamimations cartoons.