The "Shaq–Kobe feud" (or "Kobe–Shaq feud") was the media-created rivalry between National Basketball Association (NBA) players Shaquille O'Neal and Kobe Bryant, who played together on the Los Angeles Lakers team from 1996 to 2004.
The two were able to win three consecutive NBA Championships (2000, 2001, 2002) and make an NBA Finals appearance in 2004. O'Neal was the NBA Finals MVP in each of their victories. Personal differences and arguments over their respective roles on the Lakers were followed by a trade that sent O'Neal to the Miami Heat while Bryant was re-signed as a free agent by the Lakers. Lakers head coach Phil Jackson would later write a book entitled The Last Season: A Team in Search of Its Soul, reflecting on the troubles Bryant and O'Neal had during their last season together.
In 1996, the Los Angeles Lakers acquired the draft rights to high school player Kobe Bryant from the Charlotte Hornets by trading established center Vlade Divac. No NBA team had previously drafted a guard straight from high school. After freeing up salary by parting with other veteran players, they signed free agent All-Star center Shaquille O'Neal later that year. The two sparred in their first three seasons playing together from 1996–1999. Bryant kept his teammates at a distance, answering non-basketball questions with one- or two-word responses. O'Neal told the Lakers when Bryant arrived, "I'm not gonna be babysitting." Bryant had extreme confidence in his ability, which was unusual for an 18-year-old. Some teammates interpreted Bryant's confidence as arrogance. O'Neal was wary of Bryant, as a rookie, boasting that he would lead the Lakers in scoring and be the best player in the league. Lakers general manager Jerry West criticized O'Neal's leadership for hazing Bryant that season. While O'Neal's personality was good-humored, Bryant's demeanor was all-business and was interpreted by some teammates as selfishness. O'Neal began calling Bryant showboat because of his flashy offensive moves. In an overtime playoff loss to the Utah Jazz that eliminated the Lakers, O'Neal fouled out with two minutes remaining in regulation. Lakers coach Del Harris had designed the Laker offense around the rookie Bryant, who went on to shoot four air balls. Harris explained that Bryant's one-on-one skills made him the best choice. After the game, O'Neal put his arm around Bryant and told him there would be other opportunities. West said the team's shortcoming made O'Neal angry since he was going to be judged by the team's success.