Shaa Wasmund

Shaa Lysa Wasmund MBE (born 28 May 1972) is a British businesswoman.

Shaa was educated at the London School of Economics, during which period she won a competition with Cosmopolitan magazine to interview the boxer Chris Eubank. During the interview Eubank invited Wasmund to become his assistant and manage his PR. While still at university, she promoted Eubank’s fight with Nigel Benn - the biggest fight to ever take place in Britain.

In 1994 Wasmund started her own PR firm which managed the launch of Dyson vacuum cleaners.

In a move to digital business in 1997 she became a founding director of the travel website Deckchair. She then went on to launch lifestyle website "My kinda place" in 2000. Seven years later, the site was sold to BSkyB. In 2007, Wasmund established Bright Station Ventures, an investment vehicle with $100million of capital. In January 2009 Wasmund launched Smarta, a site dedicated to supporting entrepreneurs and small business owners.

Wasmund was appointed Member of the Order of the British Empire (MBE) in the 2015 New Year Honours for services to business and entrepreneurship.

In 2012 Wasmund launched her first book, Stop Talking, Start Doing. The book was the #1 Best Selling Business Book in WH Smith for 14 months in a row.

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