Seventh Generation Inc.
 |
|
| Subsidiary | |
| Industry | Natural household products |
| Founded | 1988 |
| Headquarters | Burlington, Vermont, U.S. |
|
Key people
|
John Replogle, CEO and President, Jeffrey Hollender, Co-Founder, Alan Newman, Co-Founder |
| Owner | Unilever (2016-present) |
| Website | seventhgeneration |
Seventh Generation, Inc., is an American company that sells cleaning, paper, and personal care products designed with human health and the environment in mind. Established in 1988, the Burlington, Vermont based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers.
Seventh Generation focuses its marketing and product development on sustainability and the conservation of natural resources, using recycled and post-consumer materials in its packaging, and biodegradable, and plant-based phosphate- and chlorine-free ingredients in its products.
The company attributes the name "Seventh Generation" to the "Great Law of the Iroquois". The company says the document states, "in our every deliberation, we must consider the impact of our decisions on the next seven generations."
1988: Alan Newman acquires Renew America, a mail-order catalog that sells energy-, water- and resource-saving products. After giving the catalog a new look, an enhanced mix of products, and a new name – Seventh Generation – Newman embarks on a campaign to raise funding for the venture.
1989: Entrepreneur and author of How to Make the World a Better Place, Jeffrey Hollender joins Newman and helps secure much-needed capital. First-year sales of $100,000 grow to $7 million two years later.
1989: A mention in the New York Times increases orders seven-fold within a year
1990: 500,000 people request catalog during 20th Anniversary Earth Day celebrations. Seventh Generation launches its own line of non-toxic and recycled household products.
1990:
1992: Newman leaves Seventh Generation to start Magic Hat Brewing Company
1993:
1994: Seventh Generation enters the mass retail market with three products: dishwasher detergent, non-chlorine bleach, and liquid laundry detergent.
1995: Mail-order catalog business sold to Gaiam, Inc. and Seventh Generation focuses solely on its wholesale products business.
1998: Company begins expanding its retail reach
...
Wikipedia