Sev
| Sev | |
|---|---|
| Origin | Fairfax Virginia, United States |
| Genres |
Alternative rock Nu metal Rap rock Rap metal Alternative metal |
| Years active | 1995–2006 |
| Labels |
Universal Geffen Records |
| Website | http://www.sevmusic.com |
Sev was a rock band from the Northern Virginia area who appeared in a national advertising campaign for Pepsi Blue. Sev also appeared on the website come-alive show Farmclub and performed at HFStival, the summer festival in the Washington D.C. area that typically sets off the summer concert season.
The Washington D.C. area band Sev first performed together live on October 31, 1995. The formation happened earlier that summer when Max asked bassist Will, who was in another band at the time with him, to start a new project. With the gears in motion for a new sound, Will brought in his high school friend Dennis as the band's drummer. Singer/rapper Phil was the next to join, followed quickly by vocalist/guitarist Danny.
Sev quickly gained the attention of the Mid-Atlantic Music Scene. Winning the "Big Break" contest hosted by at-the-time local alternative rock radio station 99.1 WHFS, Sev opened the 1999 HFStival with their performance on the Street Stage. In 2000, Sev started a campaign to be noticed by major labels in New York City.
One of the labels to take notice was Farmclub, represented by Marcie Jacobson. Farmclub was a website-TV show-record label venture headed by Interscope (Jimmy Iovine) and the head of Geffen (Doug Morris). Bands were asked to upload tracks which would then be voted on. Bands getting enough votes could perform on the show in an effort to get signed to the Farmclub label. Sev uploaded their music and their fans responded, leading Sev to be the first band to be signed through the website and TV show.
On the show, Sev performed the songs "Stand Straight" and "Same Old Song". "Stand Straight" became Sev's first national single on Farmclub compilations, but not as an "official single" from the band. Sev immediately went into the studio in 2000 to cash in on their sudden success.
The show Farmclub aired on the USA Network on Monday nights after WWF Monday Night RAW. However, when RAW moved to TNN in late 2000, Farmclub's core audience went with it. Farmclub lost their core audience and the venture crumbled. This led to Sev being pushed on to the Geffen label. Geffen, not having an interest in the band, took two years to release All These Dreams. Once the album came out in 2002, Geffen announced it had no other plans for the band and stopped all communication.
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