Sesame Beginnings

Sesame Beginnings is a line of products and a video series, spun off the children's television series 123 Sesame Street. The line is targeted towards infants and their parents, and products are designed to increase family interactivity.

The line was launched mid-2005 in Canada, with a line of products exclusive to a family of Canadian retailers that includes Loblaws, Fortinos, and Zehrs. The initial offering included apparel, health and body, home, and seasonal products.

Soon after, the line expanded to products, including Random House books, available in the United States. Target is the primary retailer for the items in the US. Other Sesame Beginnings licensors include Crown Crafts (bedding), Fisher-Price (infant toys), BBC (footwear), Children's Apparel Network (department and specialty store layette, newborn and infant apparel), Hamco, Blue Ridge, Baby Boom, and AD Sutton.

All products in the Sesame Beginnings line are ranked on a scale of 1 to 5. Products ranked Level 1 are for birth to 6 months, Level 2 are for 6 to 12 months, Level 3 for 12 to 18 months, Level 4 targets 18 to 24 months, and Level 5 aims for 24–36 months.

The first Beginnings videos were in stores April 23, 2006.

There were some Sesame Street book published before Beginnings, starring the characters as babies. These books included photography of puppet-like models created of the characters. In contrast, Beginnings books feature flat colour illustrations of the characters.

Sherrie Westin, Executive Vice President, Sesame Workshop comments: "Our own research showed that Sesame Street videos were among those frequently viewed by the under two set, in spite of the fact that the content and curriculum of Sesame Street is designed for ages 2-5. With the Sesame Beginnings DVDs, we're providing parents and caregivers of children under two with content specifically designed to use media as a tool to further adult/child interaction."

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