Serpent Model Racing Cars
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| Private | |
| Industry | Research and Development, Manufacturing, Sales and Promotion |
| Founded | 1980 |
| Founder | Ron Ton Pieter Bervoets |
| Headquarters | Heemstede, North Holland, Netherlands |
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Area served
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Worldwide |
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Key people
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Michael Salven, Designer, driver & owner Ronald Baar, Commerce & co-owner , Xu Lau Logistics & co-owner , Lin Lau Production co-owner |
| Products | Radio control model cars and components |
| Revenue | US$1.5 million (2006) |
| Owner | Michael Salven Ronald Baar |
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Number of employees
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100 |
| Parent | Serpent Ltd |
| Website | http://www.serpent.com |
Serpent Model Racing Cars B.V. (known commonly as Serpent, or alternatively Serpent Motorsport, Serpent MRC or Team Serpent) was a company from Heemstede, North Holland in the Netherlands specializing in competition grade radio controlled cars which has won numerous IFMAR and EFRA titles, plus several national title; they are currently Chinese owned and all products are made in China as of printing.
The company was officially founded in 1980 as a brand name to Berton BV, named after a combination its founders, Pieter Bervoets and Ron Ton who were both radio controlled car racers. The pair built their first RC car in 1972, using a Kyosho Dash 1 chassis modified by themselves, then in 1977, the duo started to develop their first car under the Serpent name in 1977 and in 1979, both Bervoets and Ton had won separate EFRA 1:8 titles with their Mk. III Pro.
One of its highlights of its competition career is the total domination during the IFMAR World Championship for 1:10 Scale 235mm IC On-Road cars that took place in Apeldoorn, in the Netherlands; when the Impacts, its competition car for the category at the time, dominated the top 10 positions in both the Class 1 (sportscars) and Class 2 (touring cars).
The cars are nowadays developed using 3D CAD software such as Pro/Engineer and SolidWorks and are tested at the nearby race track in Heemstede. Other than competing in national and international championships, Serpent also has its own one-make series Serpent Nitro Tours and Serpent Series, also has its own drivers' development program (Serpent Driver Development).
Ton sold off his shares to Bervoets in 1997 who in turn sold the company off to Ronald Baar and the works' championship winning driver and designer, Michael Salven in 2005 to allow him to concentrate on his other project that he had also been running for years before, Virtual RC Racing, specializing in RC car racing simulation for home computers.
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Wikipedia