Sequoia Voting Systems

Sequoia Voting Systems was a California-based company that is one of the largest providers of electronic voting systems in the U.S., having offices in Oakland, Denver and New York City. Some of its major competitors were Premier Election Solutions (formerly Diebold Election Systems) and Election Systems & Software.

It was acquired by the Canadian company Dominion Voting Systems on June 4, 2010. At the time it had contracts for 300 jurisdictions in 16 states through its BPS, WinEDS, Edge, Edge2, Advantage, Insight, InsightPlus and 400C systems.

Sequoia Voting Systems began as Mathematical Systems Corporation of Anaheim, California, the developers of a punched-card voting system that served as an alternative to the Votomatic. Some time around 1970, Diamond National Corporation (the holding company that grew from the Diamond Match Company) acquired the company. In the 1970s, Diamond National became Diamond International, which was acquired and reorganized by Jefferson Smurfit, an Irish printing conglomerate, producing Smurfit Diamond Packaging Corporation. Diamond spun off its punched-card voting business in 1983 as Sequoia Pacific Systems Corporation.

In 1984, Sequoia purchased the voting machine business of AVM Corporation (the former Automatic Voting Machine Corporation) and was reorganized as Sequoia Voting Systems. AVM had its roots in a number of voting machine companies founded in the 1890s, but by the 1980s, most of its business was in other fields. Nonetheless, in the late 1950s, AVM had begun investing in the development of electronic voting machines. By the time Sequoia bought the AVM voting business, the AVM Automatic Voting Computer (AVC) was ready for market. Under Sequoia ownership, the AVC was certified for use in several states in 1986 and 1987, and with sleek new packaging, it went to market as the Sequoia AVC Advantage DRE voting machine in 1990.Business Week considered the AVC Advantage to be one of the high points in industrial design for the decade of the 1990s and credited it with turning the company around.

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