Sensationalist

Sensationalism is a type of editorial bias in mass media in which events and topics in news stories and pieces are overhyped to present biased impressions on events, which may cause a manipulation to the truth of a story. Sensationalism may include reporting about generally insignificant matters and events that do not influence overall society and biased presentations of newsworthy topics in a trivial or tabloid manner contrary to the standards of professional journalism.

Some tactics include being deliberately obtuse, appealing to emotions, being controversial, intentionally omitting facts and information, being loud and self-centered and acting to obtain attention. Trivial information and events are sometimes misrepresented and exaggerated as important or significant and often include stories about the actions of individuals and small groups of people, the content of which is often insignificant and irrelevant relative to the macro-level day-to-day events that occur globally. Furthermore, the content and subject matter typically affect neither the lives of the masses nor society and instead is broadcast and printed to attract viewers and readers. Examples include press coverage about the Bill Clinton/Monica Lewinsky scandal,Casey Anthony Trial,Tonya Harding's role in the attack of Nancy Kerrigan, the Elian Gonzalez affair and the O.J. Simpson murder case, and TheRebel.media.

One presumed goal of sensational reporting is to increase or sustain viewership or readership, from which media outlets can price their advertising higher to increase their profits based on higher numbers of viewers and/or readers. Sometimes this can lead to a lesser focus on objective journalism in favor of a profit motive, in which editorial choices are based upon sensational stories and presentations to increase advertising revenue. Additionally, advertisers tend to have a preference for their products or services to be reported positively in mass media, which can contribute to bias in news reporting in favor of media outlets protecting their profits and revenues, rather than reporting objectively about stated products and services.

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