Sega Sammy
Sega Sammy logo
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Native name
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株式会社セガサミーホールディングス |
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Romanized name
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Kabushikigaisha Sega Samī Hōrudingusu |
| Kabushiki gaisha | |
| Traded as | : |
| Industry | Mass media |
| Founded | October 1, 2004 |
| Headquarters | Tokyo, Japan |
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Key people
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| Revenue |
 ¥366,939 billion (2017) |
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¥29,527 billion (2017) |
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¥27,607 billion (2017) |
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Number of employees
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7,149 (FY 2013) |
| Divisions | |
| Website | www |
Sega Sammy Holdings Inc. (株式会社セガサミーホールディングス Kabushiki Gaisha Sega Samī Hōrudingusu, : ) is a Japanese consolidated holding company formed from the merger of Sega and Sammy in 2004. Both companies are involved in the amusement business (Sega with arcade games, Sammy with pachinko machines), and Sega's fame also comes from their video game franchises and home consoles.
The Sega Sammy logo is a design based on the letter “S,” the initial letter of both companies’ names. The synergy generated by the integration of the two companies are represented by a combination of blue and green, which are the companies’ corporate colors. Furthermore, In the logo, a curved line that suggests the horizon linking the words Sega and Sammy symbolizes the companies’ collaboration, and the Sega Sammy Group’s determination to develop globally.
Sega was established in Japan in 1951 under the name Service Games when Richard Stewart and Ray LeMaire went to Tokyo under Martin Bromley’s request to gain a new distributor for the company. The company started to distribute provided coin-operated slot machines to U.S. bases in Japan. During the 1960s, Service Games was renamed to Sega Enterprises Ltd. Sega Enterprises sold their first product, the electro-mechanical game called Periscope which became a worldwide hit. In 1969, Sega Enterprises was acquired by U.S. conglomerate Gulf & Western Industries Inc. In 1983, Sega launched the Sega Computer Videogame SG-1000, the first 8-bit video game platform. In 1986, the CSK Group acquired Sega Enterprises through capital participation. Sega Europe Ltd. was established in Europe, and in 1985, Sega Enterprises Inc. was established in the United States. These regional subsidiaries served as a marketing base for amusement arcade machines.
During 1985, Sega released Hang-On, the world's first force feedback game. Sega Enterprises was registered stock on over-the-counter (OTC) market. In 1988, Sega Listed stock on the second section of Tokyo Stock Exchange. Within this year, Sega released the Sega Mega Drive/Genesis, a 16-bit home video game platform that solidified Sega’s presence in the console market. During this year, Sega also launched the R-360, the world's first amusement arcade cabinet could rotate 360 degrees in all directions. In 1991, Sega released Sonic the Hedgehog as a competitor mascot to represent Sega against Nintendo’s Mario, and with 15 million copies sold, Sonic the Hedgehog spawned multiple sequels over the years and became Sega’s flagship franchise.
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