Seeker (media company)
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| Industry | Digital media |
|---|---|
| Founded | March 3, 2015 |
| Headquarters | San Francisco, California, U.S. |
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Key people
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Nathan Brown (President) Tom Lofthouse (CCO) Ben Lerer |
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Number of employees
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70 (2016) |
| Parent |
Group Nine Media (Discovery Communications/Lerer Hippeau Ventures) |
| Website | www |
Seeker is an American digital media network and content publisher based in San Francisco, California. The network was established in 2015 within a former independent division of Discovery Communications known as Discovery Digital Networks. Seeker produces online video and editorial content for the digital media landscape, with an emphasis on social platforms and YouTube.
Seeker was relaunched in May 2016 in an effort by Discovery Digital Networks to reach millennial audiences looking to satisfy their curiosity by immersing themselves in science, technology and culture. The network was initially launched in March 2015, with a focus on exploration and adventure.
In October 2016, Seeker was acquired by the newly founded Group Nine Media, along with Thrillist Media Group, NowThis News, The Dodo and SourceFed Studios. This new media group earned a $100 Million investment from Discovery Communications, and is under the leadership of former Thrillist CEO Ben Lerer.
Seeker has a number of flagship shows and properties, the largest and oldest being their YouTube channel also called Seeker (formerly DNews). It currently has over 2.5 million subscribers.
In 2015, Seeker launched Rituals with Laura Ling, which has gone on to be nominated for an Emmy, and won multiple other awards. A Seeker Stories documentary co-produced with the ONE Campaign highlighted energy poverty in Sub-Saharan Africa, was honored with a Shorty Award in 2016.Seeker Daily, a short-form news show, partnered with YouTube to cover the 2016 Republican & Democratic Party national conventions in Cleveland and Philadelphia.
In 2016, Seeker launched a new Virtual Reality initiative, producing 360º and VR content for the Samsung Gear VR and Oculus Rift VR headsets.Seeker VR is also distributed on YouTube and the DiscoveryVR app. CEO Ben Lerer noted a large investment in Virtual and Augmented Reality content in an interview as part of the Bloomberg Cornell Tech Series on March 7, 2017.
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