Seeing the Big Picture
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| Author | Kevin R. Cope |
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| Country | United States |
| Language | English |
| Subject | Business Acumen |
| Genre | non-fiction |
| Publisher | Greenleaf Book Group |
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Publication date
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March, 2012 |
| Media type | Print (Hardcover), E-book |
| Pages | 176 |
| ISBN | |
Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company was published in March 2012 by Greenleaf Book Group. Written by the founder of Acumen Learning, Kevin R. Cope, it is a business self-help book that covers the topic of business acumen. Cope makes the case that a deep understanding of a company can make its employees' work more fulfilling and purpose-driven by highlighting how they influence the success of their team, department, or organization.
In the book, Cope presents what he calls the "Five Business Drivers"; Cash, Profit, Assets, Growth, and People. He argues that these are the building blocks of any business and contribute to its overall success.
During the month of its release, Seeing the Big Picture reached No. 4 on the New York Times Best Seller List. It has been described as "An MBA in under 180 pages."
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