Secretly Label Group

Secretly Group
Founded	1996
Founder	Chris Swanson Darius Van Arman Ben Swanson Eric Weddle Jonathan Cargill
Distributor(s)	SC Distribution
Genre	Indie rock
Country of origin	United States
Location	Bloomington, Indiana

Secretly Group is a family of American independent record labels based in Bloomington, Indiana. The group is made up of Secretly Canadian, Jagjaguwar, Dead Oceans, and The Numero Group. Secretly Canadian, the first of the labels, was formed in 1996 by brothers Chris and Ben Swanson, Eric Weddle, and Jonathan Cargill. Their first release was a re-issue of an album by June Panic. Weddle later left to form label Family Vineyard; the remaining trio were joined by Darius Van Arman, as well as his label Jagjaguwar, in 1999. The two labels had worked closely before Jagjaguwar's offices moved to Bloomington to work alongside Secretly Canadian's.

In February 2007 the partners behind Secretly Canadian and Jagjaguwar, along with Phil Waldorf, former label manager of Misra Records, announced a third sister label, Dead Oceans. The three labels share offices and staff in Bloomington, IN; however, they maintain distinct and separate aesthetic visions. In June 2013, The Numero Group, an existing re-issuer out of Chicago, joined forces with Secretly Canadian and the collection of labels formally became known as Secretly Group.

All four labels are distributed by Secretly Canadian's in-house distribution arm, SC Distribution.

Since 2007 a number of artist have appeared on the four labels either on contract or through distribution deals.

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