"Scream" | ||||
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Single by Kelis | ||||
from the album Flesh Tone | ||||
Released | October 10, 2010 | |||
Format | Digital download | |||
Recorded | Casa de Kelis (Los Angeles) | |||
Genre | EDM, techno, house | |||
Length | 3:30 | |||
Label | will.i.am, Interscope | |||
Writer(s) | Kelis Rogers, Jean Baptiste, David Guetta, | |||
Producer(s) | El Tocadisco, David Guetta | |||
Kelis singles chronology | ||||
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"Scream" is a song performed by American recording artist Kelis, taken from her fifth studio album, Flesh Tone. The up-tempo electro-dance, techno synthpop song was written by Kelis and Jean Baptiste, and co-written and produced by David Guetta and . It was released in October 2010, as the album's third single by will.i.am music, to coincide with the European leg of the Kelis' All Hearts tour. It was mainly met with positive reception from music critics, who praised the song's genre-shifting production and the empowering message in Kelis' lyrics.
Described as a song which lends itself to live performances, "Scream" was compared by music critics to songs by Dutch disc-jockey Fedde Le Grand, although critics noted that Kelis' vocals were layered as opposed to sung. An accompanying music video was directed by Rankin, and features several different scenes based on fashion and colors. Kelis is seen in couture outfits and neon bodypaint, as well as running on a treadmill in a London estate. The video was also produced in digital 3-D. "Scream" was performed live on The Alan Titchmarsh Show and the Summer Sets concert series for Vevo. "Scream" became a minor hit in Belgium, where it reached top-twenty on the Flanders Ultratip chart.
"Scream" is an up-tempo, electro-dance and techno song with elements of house. The music and lyrics were written by Kelis, Jean Baptiste, David Guetta and .NME's Gavin Haynes commented on the song during his technical review of Flesh Tone. He said "Scream" had a blues melody which makes use of rinky dink sounds, an instrument often played at music festivals. Many other critics stated how the song's composition could be split into different sections, sometimes like "a beat-free beach house piano-based meditation" while at other times, sounding like "haughty electroclash ingenue". Nick Levine from Digital Spy noted that "Scream" had distinct shifts in genre, from house verses to electronica choruses. Levine also pointed out that Kelis takes on a rap music style during the choruses. In the song's bridge, the main melody "evaporates" before returning with "staccato notes" and Kelis speaking, instead of singing, over a midsection with electronic percussion.Disc jockey Ron Slomowicz (from About.com) said it was the type of song that was best experienced live.