Scott Richter

Scott Richter (born July 18, 1971) is the CEO of Media Breakaway, formerly known as OptInRealBig.com LLC. Other related companies are Dynamic Dolphin and affiliate.com. His companies were major senders of Email spam and he was at one time referred to as the 'Spam King' and at one point his company was sending some 100 million emails a day. He and his companies have been sued several times for mass sending unsolicited advertisements.

New York Attorney General sued Richter in December 2003. Facing a $500 million judgment in Washington state from the Microsoft case, in March 2005, OptInRealBig.com filed for bankruptcy protection. It claimed to have assets of less than US$10 million and debts of more than $50 million. Microsoft's refusal to settle a $20 million claim based on Washington state spam law is what forced OptInRealBig to file for bankruptcy. Steven Richter, who is Scott Richter's father and President and General Counsel of Scott's company, commented "OptIn is profitable but for these lawsuits."

He was interviewed on The Daily Show by Rob Corddry on 30 March 2004.

Richter paid $7 million to Microsoft in 2006 in a settlement arising out of a lawsuit alleging illegal spam activities. Richter was listed in the ROKSO top 100 spammers, but is no longer included there. His company once sent some 100 million emails a day. One of the most famous emails was the offer of most-wanted Iraqi playing cards in 2003; Richter claims to have sold 40,000 decks before they were even printed.

In January 2007, his company Media Breakaway was sued by popular social networking website MySpace for allegedly gaining access to members' accounts and using them to send millions of spam messages appearing to be from users' MySpace "friends". Steven Richter, President and General Counsel of the company, denied the allegations.

In 2008, CBS News reported that Media Breakaway was charging people cell-phone charges for supposedly free Ringtones.

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