Scott Piering

Scott Piering (13 September 1946, Duluth, Minnesota – 24 January 2000) was a successful and influential American-born music publicist for many British music acts, including Pulp, The KLF, The Smiths, Stereophonics, The Orb, Placebo, Underworld and The Prodigy. He ran the publicity consultancy, Appearing Promotions.

During his career, Piering was responsible for the promotion of many hit singles. Many bands with whom Piering closely worked attribute much of their early success in the UK Singles Chart to his efforts.

In the book The Manual (How To Have a Number One The Easy Way), written by The KLF's creators Bill Drummond and Jimmy Cauty in the wake of their chart-topping success as alter egos, The Timelords, the authors state that "without [Piering] this book would have to be retitled How to Get to Number 47 – With a Certain Amount of Difficulty.

Piering's work with The KLF also involved contributing a number of narrations and spoken lines to their commercial single releases, including "Justified and Ancient", "Last Train to Trancentral" ("Okay, everybody lie down on the floor and keep calm"), "3 a.m. Eternal" ("Ladies and gentlemen, The KLF have now left the building"), a long opening narration to "America: What Time Is Love?", and narration of the KLF movie, The Rites of Mu.

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