Scare Campaign

Scare Campaign
Theatrical film poster
Directed by	Cameron Cairnes Colin Cairnes
Produced by	Julie Ryan
Written by	Cameron Cairnes Colin Cairnes
Starring	Meegan Warner Ian Meadows Olivia DeJonge
Music by	Glenn Richards
Cinematography	John Brawley
Edited by	Adam White
Release date	26 November 2016
Running time	76 minutes
Country	Australia
Language	English

Scare Campaign is a 2016 Australian horror film written and directed by Colin and Cameron Cairnes, and starring Meegan Warner, Ian Meadows and Olivia DeJonge.

Scare Campaign is a hidden camera prank show that has been scaring its targets with old school scares for the last 5 years. Their latest target (John Brumpton) nearly ends up shooting an actress thinking she's a real zombie until the crew reveals to him that it's all on TV. Emma (Meegan Warner), another actress on the show, speaks to her director and ex-boyfriend Marcus (Ian Meadows) about being more careful who they prank in case they end up scaring "the wrong guy", but Marcus reassures her. Later that morning, their manager, Vicki (Sigrid Thornton) shows them a web series called Masked Freaks that involve a bunch of costumed people killing other people gruesomely. The contents of this web series threatens Scare Campaign's popularity and so Vicki encourages the team to up the ante to increase their ratings.

Hiring a new and young actress named Abby (Olivia DeJonge), Marcus and the team take their next prank to an abandoned psychiatric hospital where they intend to a prank a new groundskeeper, Rohan (Josh Quong Tart). As the prank goes along as planned, Emma starts having second thoughts about it and leaves Rohan alone, where he explores the asylum through many of the team's special effects, despite Emma's pleas to end the prank. When Abby is signalled to surprise him, Rohan stabs her to death with a letter opener, strangles cameraman Tony (Steve Mouzakis) and slits the throat of background actress Suze (Cassandra Magrath). Emma and special effects specialist J.D. (Patrick Harvey) barricade themselves in a room and begs Marcus and camera operator Dick (Jason Geary) to call the police before Rohan breaks in and kills Marcus and Dick, then smiles into the camera. Emma and J.D. make it to the van to escape, but J.D. runs back inside to find the keys. Rohan appears in the van, but Emma stabs his hand with a screwdriver into the car seat and runs inside. It's then revealed that the whole predicament was a prank and Emma was their new stooge. Trent, the actor playing Rohan, berates Marcus and quits.