Savile Row tailoring

Savile Row tailoring is traditional and modern, men and women's bespoke tailoring that takes place on Savile Row and neighbouring streets in Mayfair, central London. In 1846, Henry Poole, credited as being the "Founder of Savile Row", opened an entrance to his tailoring premises into No. 32 Savile Row. The term "bespoke" is understood to have originated in Savile Row when cloth for a suit was said to "be spoken for" by individual customers. The short street has been termed the "golden mile of tailoring", where customers have included Charles, Prince of Wales, Jude Law, Winston Churchill, Muhammad Ali Jinnah, Laurence Olivier, Duke Ellington, Lord Nelson and Napoleon III.

In 1969, Nutters of Savile Row modernised the style and approach of the traditional tailors; a modernisation which continued in the 1990s with the arrival of designers including Richard James, Ozwald Boateng and Timothy Everest. With increasing rents the number of tailoring businesses on Savile Row had declined to 19 by 2006. There were also criticisms from Giorgio Armani of falling behind the times. However, since the mid-noughties Savile Row has been enjoying a remarkable resurgence, perhaps typified by the arrival of young and innovative tailors like Cad and the Dandy, who have sought re-invigoration by means of modern technologies such as the internet.

Tailoring has been associated with Savile Row since the 19th century, when Beau Brummell, who epitomised the well-dressed man, patronised the tailors congregated on the Burlington Estate, notably around Cork Street. By 1803 some were occupying premises in Savile Row, but none of those original tailors survive today.

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