Sasha (Welsh DJ)
| Sasha | |
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Sasha at a performance with Lee Burridge on 27 April 2006
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| Background information | |
| Birth name | Alexander Paul Coe |
| Also known as | DJ Sasha, The Man Like |
| Born | 4 September 1969 |
| Origin | Bangor, Wales, UK |
| Genres | House,progressive house, progressive trance |
| Occupation(s) | Disc jockey, record producer |
| Years active | 1989–present |
| Labels | Global Underground, Deconstruction, Boxed, Ministry of Sound, emFire, Last Night On Earth |
| Associated acts | Sasha & John Digweed, BT |
| Website | djsasha.com |
Sasha (born Alexander Paul Coe on 4 September 1969 in Bangor, Gwynedd, Wales) is a Welsh DJ, record producer and Grammy Award nominee. He was voted World No. 1 DJ in 2000 in a poll conducted by DJ Magazine. He is a four-time International Dance Music Awards winner and four-time DJ Awards winner.
Sasha began his career playing acid house dance music in the late 1980s. He partnered with fellow DJ John Digweed in 1993, touring internationally and producing a series of mixes (compilations of other artists' work played in a continuous fashion).
Sasha has remixed tracks for artists such as Madonna, The Chemical Brothers and Hot Chip. Sasha's remixing and production often combine electronic music genres, making it difficult for critics to pinpoint his musical style, including on his debut album of original work, Airdrawndagger.
After achieving success as a producer and DJ, Sasha worked with younger DJs and producers such as BT and James Zabiela. His use of live audio engineering equipment helped popularise technological innovations among DJs who formerly relied on records and turntables. In 2007, he formed a record label with Renaissance Records called emFire, which is the exclusive outlet for his new music. Sasha is managed by Three Six Zero Group.
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