Sanela Diana Jenkins
| Sanela Diana Jenkins | |
|---|---|
| Born |
Sanela Ćatić 1973 Sarajevo, Bosnia and Herzegovina |
| Nationality | Bosnian |
| Alma mater | Sarajevo University, London University |
| Occupation | Entrepreneur and philanthropist; J/P Haitian Relief Organization; Sanela Diana Jenkins Human Rights Project at the UCLA; Sanela Diana Jenkins foundation for Bosnia and Herzegovina |
| Net worth | >£150 Million |
| Spouse(s) | Roger Jenkins (1999–2011) |
| Children | 2 (Roger Jenkins) |
| Website | dianajenkins |
Sanela Diana Jenkins (born in 1973 as Sanela Ćatić in Sarajevo) is a Bosnian entrepreneur and philanthropist. She currently resides in California. Jenkins fled her home country during the Siege of Sarajevo and emigrated to London, where she studied at City University, London.
Born in Sarajevo, Jenkins is the elder of two children in a middle-class Bosniak family. Her mother was an accountant and her father was an economist. She grew up in the concrete-block apartments that characterized communist-era Yugoslavia. Jenkins studied economics at the University of Sarajevo, but the outbreak of war in 1992 forced her to flee her home and spend more than a year in Croatia as a refugee before emigrating to London.
While still a student in London, she acquired the swimwear line Melissa Odabash.
She produced a photography book entitled "Room 23", photographed by Deborah Anderson. Many of the celebrities in the book are friends of Jenkins, including George Clooney and Elton John. Proceeds from the sale of the book benefit several philanthropic programs.
In 2009, Jenkins created and launched the Neuro line of functional beverages. Based in Burbank, Neuro produces drinks with natural ingredients and packaged with recycled materials. Neuro products are distributed in the United States and sold at nationwide retail chains including Target Corporation, Walgreens, Safeway Inc, and Seven Eleven. The drinks aim to fill a variety of needs over the course of the day and include such descriptive names as Passion, Sleep, Sonic, Trim, Daily, and Bliss.
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