Samuel Roxy Rothafel

Samuel Lionel "Roxy" Rothafel (July 9, 1882 – January 13, 1936) was an American theatrical impresario and entrepreneur. He is noted for developing the lavish presentation of silent films in the deluxe movie palace theaters of the 1910s and 1920s.

Rothafel (originally Rothapfel) was born in Stillwater, Minnesota. His family was Jewish. His parents were Cecelia (Schwerzens) and Gustave Rothapfel. Best known by his nickname, "Roxy", he was the impresario who brought the great New York City movie palaces that he managed to fame and popular success.

He began his show business career in Forest City, Pennsylvania, where he created the "Family Theater", a combination cinema and skating rink. In 1912 he came to New York City, where he would achieve his greatest successes. In New York at different times he managed and produced shows at the Regent, Strand, Rialto, Rivoli, and Capitol theaters.

His greatest achievement was his eponymous Roxy Theatre at Times Square which opened March 11, 1927. He later opened the Radio City Music Hall and the RKO Roxy (later the Center Theatre) in 1932, his last theatrical project. The Music Hall featured the precision dance troupe the Roxyettes (later renamed The Rockettes), which Rothafel brought with him from the Roxy Theatre.

Rothafel has been credited with many movie presentation innovations, including synchronizing orchestral music to movies (in the silent film era) and having multiple projectors to effect seamless reel changes. The book The Best Remaining Seats by Ben M. Hall (1961), gives a good overview of the movie palaces of the 1920s and, specifically, of Roxy himself.

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