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Samuel Bayer

Samuel Bayer
Samuel Bayer shot by John Clark.jpg
Bayer in 2013
Born Samuel David Bayer
(1965-02-17) February 17, 1965 (age 51)
Syracuse, New York, U.S.
Residence Los Angeles, California, U.S.
Occupation
  • Visual artist
  • cinematographer
  • music video
  • director
Website samuelbayer.com

Samuel David Bayer (born February 17, 1965) is an American visual artist, cinematographer, commercial, music video and film director. Bayer was born in Syracuse, New York. He graduated from New York City’s School of Visual Arts in 1987 with a degree in Fine Arts. He later moved to Los Angeles in 1991, where he continues to live and work.

A prolific music video and commercial director, Bayer's resume includes Nirvana's music video for "Smells Like Teen Spirit", Blind Melon's "No Rain" video as well as award-winning commercials for brands like Chrysler, Nike, and Coca-Cola. In addition to Nirvana and Blind Melon, Bayer has shot and directed videos for Michael Jackson, The Rolling Stones, Green Day, David Bowie, Iron Maiden, Garbage, The Strokes, Metallica, The Smashing Pumpkins and Justin Timberlake, among others, in his trademark style. Bayer has won five MTV Video Music Awards including Best Video in 1991 and 2005 as well as Best Direction in 2005 and 2007.

With a successful music video career under his belt, Bayer has received equal acclaim within the commercial world. Well into his second decade of advertising, Bayer's work continues to be recognized. In 1996, his Nike commercial, "If You Let Me Play", won an Association of Independent Commercial Producers Award for Best Direction. In 2011, his Super Bowl spot for Chrysler, "Born of Fire", received multiple awards, including an Emmy and a Cannes Gold Lion.


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