Samsung Anycall

Anycall (Hangul: 애니콜) is a South Korean mobile phone brand established by Samsung Electronics in 1993. Like other mobile phone brands in South Korea, they provide technology such as cameras, internet access, and digital TV through Digital Multimedia Broadcasting.

Samsung mobile phones are sold through the Anycall brand in South Korea and the greater China region.

Lee Hyori was spokeswoman for Anycall from 2003 Anycall SCH-V420 until 2007. During this period, she starred in Anycall produced music videos such as "Anymotion", which features Anycall SCH-V600 by Lee Hyori Phone. In 2005, Hyori Lee starred in "Anyclub", a follow up to the smash hit "Anymotion". In December 2006, she starred in a third installment, labeled "Anystar". The first music video starred Lee Hyori along with Eric Mun, while the second and third installment starred Kwon Sang-woo and Lee Joon-gi respectively.

Since the expiration of Hyori's contract with Samsung on November 2007, K-pop stars such as BoA, Kim Junsu, Tablo, and Jin Bora collaborated to produce "Anyband", which featured three combined music videos for songs "Talk, Play Love", "Promise U", and "Day Dream" in a seven-minute commercial. The temporary band also held concerts for fans.

In 2008 k-pop groups DBSK & Girls' Generation collaborated from one music video to promote Samsung Anycall Haptic.

In 2009 Shinee released digital single "Bodyguard" to promote the cell phone. The music video and CF for the song featured the popular on-screen couple So Yi-jung (Kim Bum) and Chu Ga-eul (Kim So-eun) from the popular KBS romantic drama series Boys Over Flowers. The same year Son Dam-bi and girl group After School teamed up for the digital single Amoled. After School will soon replace Son Dambi as the new spokes models for the brand.

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