Sammy Entertainment

Sammy Corporation

The Company logo
Native name	株式会社サミー
Romanized name	Kabushiki Gaisha Samī
Formerly called	Sammy Industry Co., Ltd. (1975 - 1997)
Type	Kabushiki gaisha Subsidiary
Industry	Gambling
Founded	November 1, 1975; 41 years ago (November 1, 1975)
Founders	Hajime Satomi
Headquarters	Shiodome Sumitomo Building 21F, 1-9-2 Higashi Shimbashi, Minato, Tokyo, Japan
Area served	Japan
Key people	Hajime Satomi (President and CEO) Keishi Nakayama (Co-President/Chief Creative Officer) Toru Katamoto (Executive Vice President)
Products	Pachinko Pachislot
Number of employees	1,105 (FY 2013)
Parent	(2004 (2004)–present)
Divisions	Sammy Digital Security Co., Ltd. Sammy Facility Service Co., Ltd. Sammy Networks Co., Ltd.
Subsidiaries	Taiyo Elec Co., Ltd. Rodeo Co., Ltd. Ginza Corporation
Website	www.sammy.co.jp/english/

Sammy Corporation (Japanese: 株式会社サミー, Hepburn: Kabushiki Gaisha Samī) was established on November 1, 1975 and is a leading developer and retailer of pachinko and pachislot systems in Japan. It is also known for publishing a small number of video games such as the Guilty Gear, The Rumble Fish and Survival Arts series of fighting games. In 2004, it merged with Sega to form a new holding company called Sega Sammy Holdings Inc.. All the video game businesses were transferred over to Sega.

Sammy Networks Co., Ltd. (株式会社サミーネットワークス, Kabushiki Gaisha Samī Nettowākusu) provides digital versions of its pachinko and pachislot games on PC and mobile in Japan. This part of the company is currently managed by Sega.

Sammy Corporation started in 1975 as Sammy Industry Co., Ltd. from the spilt of Satomi Corporation's manufacturing and marketing divisions for amusement arcade machines. In 1978, Sammy Industry built a factory in Itabashi-ku, Tokyo in order to take advantage of the growing popularity of video games, specifically Invader games. During this year, it began game machine development.

In 1981, Sammy joined a subsidiary called "Nippon Dendousiki Yuugiki Kougyou Kyoudou Kumiai" and established a subsidiary called Sammy Sales and Marketing Co., Ltd. located in Osaka City.

In 1982, Sammy Industry started to market and sell pachislot machines. During this time, its launched the Empire pachislot machine. In 1988, an American subsidiary of Sammy Industry was established in California, USA. In this year, Sammy Industry expanded its market by venturing into sales and marketing of video game software.

In 1989, Sammy Industry relocated to Sayama City, Saitma Prefecture. At this time, it began selling its Aladdin single-bonus pachislot machine.