Samba TV
| VC funded | |
| Industry | Media, broadcast, television, digital cinema, Internet, Automatic Content Recognition, Social television, second screen, Smart TV, application software, Interactive TV |
| Founded | San Francisco, CA (incorporated 2008) |
| Headquarters | San Francisco, California |
|
Key people
|
Ashwin Navin, CEO |
| Website | Samba.tv |
Samba TV (formerly Flingo) is a content recommendation engine within Smart TV apps, co-founded in 2008 by early employees of BitTorrent (company), including Samba’s current CEO, Ashwin Navin. Samba TV develops software for televisions, set-top boxes, smart phones and tablets to enable interactive television through personalization. Through its portfolio of applications and TV platform technologies, Samba TV is built directly into the TV or set-top box and will recognize onscreen content—live or time-shifted—and make relevant information available to users at their request. Through APIs and SDKs for mobile application software developers, Samba TV is usable on a second screen or the TV itself. Samba TV applications are currently available on over 30 million screens in 118 countries.
The company was founded to help media companies like Showtime, FOX, A+E Networks, TMZ, Revision3, PBS and CBS develop apps on Smart TVs that synchronize with linear Broadcast programming and Non-linear media. In January 2012, Samba TV launched one-click sharing on social networks like Facebook and Twitter from the television. In January 2013, the company announced further developments and features and named its interactive TV platform Samba.
In September 2013, the company adopted the Samba TV name to reflect the company's focus on interactive television and market traction with signed contracts with leading players throughout the ecosystem including TV and set-top box manufacturers, advertisers, content publishers and broadcasters. In the company’s own words, the core services of Samba TV include:
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