Sal Soghoian

Sal Soghoian
Sal Soghoian at Macworld Expo, January 2009.

Sal Soghoian is a user automation expert, software developer, author and musician. He joined Apple Inc. in January 1997 to serve as the Product Manager of Automation Technologies. These technologies include AppleScript, Services, the Terminal, Apple Configurator and Automator, among others.

Soghoian has advanced Apple’s incorporation of automation into its products by writing the scripting dictionaries for iWork, iPhoto, Aperture, and Photos, and the Mastered for iTunes automation tools. He designed and wrote the automation tools in the Apple Configurator application, which uses macOS automation to manage iOS device deployment. Apple Configurator consists of a central AppleScriptObj-C library and a set of Automator actions. Apple Configurator automation tools enable iOS devices to be prepared, managed and refreshed automatically upon their connection to a hosting macOS computer.

Soghoian’s current projects include a collection of hundreds of voice-triggered dictation commands for controlling aspects of macOS, including the Keynote, Pages, Numbers, Photos, and the Finder applications. He created, hosts and manages a group of user automation resources at www.macosxautomation.com.

In late 2002, Soghoian joined an ad hoc team of engineers developing an application for creating and running automation workflows. After a year and a half of difficult but steady development, Soghoian showed the application to Steve Jobs. It was just one week before Apple’s 2004 Worldwide Developers Conference (WWDC). Jobs was impressed with the new tool and asked Soghoian to appear at the WWDC keynote to demonstrate Automator for the first time to attendees. This innovative integrated workflow feature was introduced as part of Mac OS X v10.4 Tiger. Soghoian holds related U.S. patent #7428535.