Safestyle UK
| Double Glazing | |
| Industry | Glass, glazing and fenestration |
| Founded | 1992 |
| Headquarters | Bradford, England |
| Products | Replacement windows and doors |
| Parent | Style Group UK |
| Website | www.safestyle-windows.co.uk |
Safestyle UK is part of the Style Group UK and is a provider of PVCu double glazed windows, doors, French doors, patio and sliding doors in the United Kingdom.
Established on 22 December 1992 with £2,000, in 2005 the company installed more than £100 million of replacement windows and doors. Safestyle’s head office is in Bradford, West Yorkshire and the company now has more than 40 branches across the United Kingdom.
In 1996 the company expanded and set up a new division, Windowstyle, which manufactures Safestyle’s double glazed PVCu windows and doors in Barnsley, South Yorkshire. The company has invested more than £6.5 million in Windowstyle to date, including £2.5 million worth of state-of-the-art glass toughening and processing machinery. The facility is set in an 18-acre (73,000 m2) site, employs over 600 specialist production staff, runs 24 hours a day, 6 days a week, and produces more than 5,500 frames and 13,500 double glazed sealed units per week. It is also the biggest employer in the area.
In March 2007 the Advertising Standards Authority upheld a complaint against a Safestyle advertisement which had been broadcast in September 2006. They agreed that the advertisement had been misleading in two respects, both relating to the "Buy now, pay next year" credit terms. The ASA ruled that the advertisement should not be shown again.
The company have had a number of partnerships, particularly in the field of fire safety, including the Home Office fire safety campaign and West Yorkshire Fire Service.
The company have also had several sports partnerships, including Rugby League team Castleford Tigers and more recently Leeds United football club, creating a special TV ad for the latter with ex-Chelsea and Leeds chairman Ken Bates.
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