Safari Ltd
 |
|
| Industry | Manufacturing |
|---|---|
| Founded | 1982 |
|
Area served
|
Worldwide |
| Products | Educational animal models |
| Owner | Alexandre Pariente & Christina Pariente |
| Website | www.safariltd.com |
Safari Ltd is an American owned and family operated manufacturer and global distributor of animal figurine toys. Since 1982, these figurines have been hand-painted to educate children and adults around the world. Their mission is to teach the importance of nature and its conservation through the joy of play.
The company provides educational information online in five different languages, ensuring the mission is heard internationally. Their team of Safarians explores the latest wildlife news, paleontology discoveries and conservation efforts in the name of spreading awareness. SafariPedia, the company’s free online encyclopedia, is an extension of this. The educational resource houses information on wild and prehistoric animals, which parents and educators use in tandem with the figurines.
Safari Ltd collections include more than 1,000 products, spanning from the mystical to the historical—dinosaurs, wildlife, dragons and fairies, horses and farm life, reptiles and sea life.
Safari Ltd is an American owned and operated educational figurine manufacturer based out of Miami, FL. Bernard and Rosemarie Rubel’s mission was to help conserve wildlife by raising awareness for endangered species— they founded Safari Ltd on December 21, 1982 with a pair of playing cards they first discovered on a vacation to Munich, Germany in 1979. The deck of cards doubled as an educational tool featuring photographs of endangered animals and some information about them on each. They set out to highlight the wildlife of Florida by going out into nature, photographing native species, and placing them on postcards to be sold in zoological parks and other attractions.
The Rubels would later return to Germany and lay eyes on the educational figurines that led them to develop the museum-quality figurines Safari manufactures today. The overarching mission of the brand has always been to educate children on the importance of preserving of animals and ensuring Safari Ltd figurines embodied the animal’s true likeness—which would become its hallmark, giving children a practical understanding of these animals while engaging in the art of play.
...
Wikipedia