Saavn
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| Private | |
| Headquarters | 460 Park Avenue South, New York City, New York, United States |
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Area served
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Worldwide |
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Key people
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Rishi Malhotra (Co-Founder & CEO) Vinodh Bhat (Co-Founder & President) Paramdeep Singh (Co-Founder & Executive Chairman) |
| Services | Web and Mobile Music Streaming |
| Website | www |
Saavn, LLC is an American digital distributor of English, Bollywood and regional Indian music in over 200 countries. Since it was founded in 2007, the company has acquired rights to over 30 million music tracks. Saavn's signature products are Saavn.com, Saavn Pro, Saavn Music for iPhone, Saavn Music for Android, Saavn music and radio for Windows Phone and PC and Saavn Radio. Saavn offers music search and streaming supported by a paid subscription.
Saavn has 20 million unique monthly active users.
Saavn was founded in 2006 as BODVOD Network and initially distributed Bollywood content in North America in a B2B offering. Saavn later shifted its core focus to become a music destination for fans of Bollywood and other Indic music in 2009, re-launching its flagship product, Saavn.com, to become a B2C offering with an improved user interface and faster, smarter search capabilities.
As of today, Saavn is one of the largest distributors of Bollywood and other Indian entertainment in the world.
In January 2015, Saavn announced it had hired former Google India Country Head (Mobile) Mahesh Narayanan as its COO.
Saavn’s products are Saavn Pro, its music service that offers offline listening without advertisements, and its mobile apps, Saavn for iOS and Saavn for Android.
In December 2014, Saavn partnered with Twitter to introduce a tweet-powered radio station, @SaavnRadio.
Saavn also integrated a social networking feature with its music streaming service in April 2015. Saavn Social allows users to follow the profiles and playlists of their friends as well as celebrities. Users can share any song, album or playlist with their friends and chat about music real time.
Saavn has an advertisement-supported "freemium" business model to generate revenue. Saavn's subscription service, Saavn Pro, offers ad-free and offline streaming
In 2013, Shazam, a media engagement company, entered into an exclusive partnership with Saavn. As a part of this, Saavn’s music library was incorporated in Shazam’s music database. Saavn aims to provide its users with an enhanced listening experience with Shazam’s music engagement tools especially in popular genres like bhangra, devotional, ghazals, Carnatic, Indipop and regional language music like Urdu,Hindi, Punjabi, Kannada, Malayalam, Tamil, Telugu, Gujarati, Marathi, Bengali, and Bhojpuri.
Saavn launched its radio model in 2013 and later partnered with Twitter to crowd-source song requests via the custom handle @SaavnRadio.
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Wikipedia