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SK Broadband

SK Broadband, Inc.
Formerly called
Hanaro Telecom, Inc.
Subsidiary
Traded as KRX:
Industry Telecommunications
Founded September 23, 1997 as Hanaro Telecom
September 22, 2008 as SK Broadband
Headquarters Seoul, South Korea
Key people
Yun-Sik Shin (President)
Services Voice (Fixed-line/VoIP)
Broadband Internet
Cable TV
Leased lines
IPTV
Revenue Increase KRW 1,314,981 million (Q2 2015)
Parent SK Group
Website skbroadband.com
SK Broadband
Hangul SK브로드밴드
Revised Romanization SK Beurodeubaendeu
McCune–Reischauer SK Pŭrodŭbaendŭ

SK Broadband, Inc. KRX: , formerly known as Hanaro Telecom, is a Seoul-based telecommunications company and a wholly owned subsidiary of SK Telecom. It is one of the largest broadband Internet access providers in South Korea. Until its takeover in 2008, Hanaro controlled nearly half of the Korean landline market, as it was the only last mile-competitive local exchange carrier (CLEC) other than the state-owned KT Corp. SK Broadband also has a division known as "Broad &" that controls a large portion of the South Korean calling card market.

In October 2014, SK Broadband unveiled the world's first 10 Gbit/s Internet service at the ITU Plenipotentiary Conference. The new Internet service is 100 times faster than existing LAN services in South Korea, which deliver download speeds of 100 Mbit/s.

Originally a domestic fixed-line carrier, Hanaro Telecom entered the broadband market in 1999 and grew from there to become a ‘Triple-Play’ provider with VoIP service, broadband Internet and an IPTV service branded as B.TV. In addition, Hanaro Telecom provides leased line services and IDC services to its corporate clients.

Since 2000, Hanaro has participated in the Cisco Powered Network Program, a joint marketing program between Cisco and network service providers which offers public services over a network powered by Cisco Systems equipment. Hanaro Telecom and Korea Thrunet shared about 45 percent of the broadband market, with Korea Telecom, South Korea's incumbent telecommunications operator, commanding around 50 percent as of 2002. To consolidate its position in the broadband market, Hanaro acquired its second largest rival, Korea Thrunet, in March 2005 for 471.4 billion won ($460 million); the final price was five percent less than Hanaro's original offer to outbid Dacom.


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