S. Craig Watkins

S. Craig Watkins is a professor at the University of Texas at Austin and a media professional involved primarily with interactions between youth culture and the digital age. His research explores connections between race, culture, and education, as well as how certain aspects of media are affecting young adults. He has spoken at many American Universities, and has been a guest on National Public Radio as well as a speaker at media conferences across the country.

S. Craig Watkins is a prominent figure in the media world. Watkins focuses primarily on researching youth culture and how young adults are being affected by technology and the digital age. He has explored many aspects of the digital age in his work, including the effects of Hip Hop in African American communities, how gaming is connected with race, culture, and education, and the evolution of social media platforms.

Watkins received his PhD from the University of Michigan, and currently teaches at the University of Texas at Austin as a professor of Radio, Television and Film, as well as African American Studies and Sociology. At the University, he serves as a Faculty Fellow for the Division of Diversity and Community Engagement. Watkins is also a Global Fellow for the IC², a group of individuals from around the world that work collaboratively on creative, academic, and innovative ideas. He is one of 160 members, including 18 faculty members from the University of Texas, Austin, in the Program. Fellows in this program include experts in technology, commercialization, innovative management, chaos theory, entrepreneurship, alliance building, and regional economic activity.

Watkins has been invited to be a Research Fellow at Stanford’s Center for Advanced Study in the Behavioral Sciences. The Center seeks to integrate innovative thinkers in order to advance society’s understanding of social, cultural, historical, psychological, and scientific issues. Fellows at Stanford’s Center for Advanced Study are focusing on preventing future economic and social issues on a global scale.

S. Craig Watkins has been exploring the trends and behavior of young individuals use of digital media. Watkins founded “The Young and the Digital” website after a decade of research, observation and interviews with hundreds of young adults. He believes that media includes both technology and a social context. Depending on gender, age and race directs how social media is used and in what platforms.

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