Rushes Postproduction
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| Part of the Deluxe Entertainment Services Group | |
| Industry | Post production and visual effects |
| Founded | United Kingdom (1977) |
| Headquarters | Soho, London, UK |
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Number of employees
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90 (2007) |
| Website | www.rushes.co.uk |
Rushes Postproduction [sic] is a post-production and visual effects company based in London.
It has a worldwide reputation for producing commercial and pop-promo projects. The company was formed in 1977 and its staff have spawned many successful spin-offs, including The Foundry, Main Frame, Nice Biscuits and Smoke & Mirrors. Rushes was bought by Richard Branson in 1987 and sold to Liberty Livewire(rebranded Ascent Media Group)[1] by the Virgin Group in 2000.
The company famously posted Dire Straits "Money for Nothing"; the first video ever to be played on MTV Europe and the launch advert for the Ford Puma featuring a composited late Steve McQueen. Rushes now post-produces commercials, pop-promos and feature film effects for worldwide audiences.
The company was the first in the UK to acquire a Rank-Cintel URSA (replaced with a Thomson Spirit) and a C-Reality Telecine as well as being the first to adopt a Discreet (now Autodesk subsidiary) Flame SGI based compositing suite.
In 2006 Rushes became a fully HD capable facility from Telecine through Visual Effects and 3D. One of the first HD projects was the rebranding of ITV 3 in January 2006.
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