Rushes (company)

Rushes Postproduction Limited

Type	Part of the Deluxe Entertainment Services Group
Industry	Post production and visual effects
Founded	United Kingdom (1977)
Headquarters	Soho, London, UK
Number of employees	90 (2007)
Website	www.rushes.co.uk

Rushes Postproduction [sic] is a post-production and visual effects company based in London.

It has a worldwide reputation for producing commercial and pop-promo projects. The company was formed in 1977 and its staff have spawned many successful spin-offs, including The Foundry, Main Frame, Nice Biscuits and Smoke & Mirrors. Rushes was bought by Richard Branson in 1987 and sold to Liberty Livewire(rebranded Ascent Media Group)[1] by the Virgin Group in 2000.

The company famously posted Dire Straits "Money for Nothing"; the first video ever to be played on MTV Europe and the launch advert for the Ford Puma featuring a composited late Steve McQueen. Rushes now post-produces commercials, pop-promos and feature film effects for worldwide audiences.

The company was the first in the UK to acquire a Rank-Cintel URSA (replaced with a Thomson Spirit) and a C-Reality Telecine as well as being the first to adopt a Discreet (now Autodesk subsidiary) Flame SGI based compositing suite.

In 2006 Rushes became a fully HD capable facility from Telecine through Visual Effects and 3D. One of the first HD projects was the rebranding of ITV 3 in January 2006.