Runtastic
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| Type of business | Private |
|---|---|
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Type of site
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Social Networking |
| Available in | 18 languages including: English, Russian, German and French. |
| Founded | Pasching, Austria |
| Area served | Worldwide |
| Owner | Adidas |
| Website | www |
| Alexa rank | 8,389 (January 2015[update]) |
| Registration | Required |
| Launched | 2009-10 |
| Current status | Active |
Runtastic is an Austrian mobile fitness company that combines traditional fitness with mobile applications, social networking and elements of gamification as a logical reaction to the Quantified Self movement. Runtastic develops activity tracker apps, hardware products, and services, such as: online training logs, detailed data analysis, comparisons to other users, and many more functions to help users improve their overall fitness.
On August 5, 2015, Adidas bought Runtastic for $239 million.
The initial idea was born during a project at the University of Applied Sciences Upper Austria for tracking sailboat races. As the target group was too small, the founders decided to focus on more popular sports, such as: running, biking, or walking. Subsequently, Florian Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger founded the company, Runtastic, in October 2009 in Pasching, Austria.
In August 2015, it was announced that Adidas had acquired Runtastic for €220 million ($240 million), this included the 50.1% stake Axel Springer bought in the company back in 2013, making Runtastic entirely owned by Adidas.
People can use Runtastic apps in combination with original Runtastic hardware to collect activity data directly within the app. Users can then synchronize the data to Runtastic.com for additional analysis, tracking and sharing.
Runtastic offers a range of apps that track outdoor, indoor, and fitness activities, primarily known for its namesake GPS fitness-tracking app. On November 12 Runtastic announced Runtastic Results, a bodyweight training app consisting of a 12-week customized bodyweight training plan, but also has standalone workouts that can be completed outside of the training plan. As of November 2015, Runtastic had surpassed 150 million downloads across its apps. With Runtastic mobile apps (iPhone, iPad, Android and Windows Phone), users can track their progress and set goals. The Runtastic app, the core product, tracks a variety of metrics, such as: distance, time, pace, calorie consumption, and it is available in 18 languages.
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Wikipedia