Run London

Run London (2001- 2009) is an annual 10 km run (or series of runs), organised by Nike and held within London, UK. The events are unique in having different themes and marketing campaigns each year.

The run took place on Sunday July 22 with approximately 10,000 runners taking part, all wearing pink running shirts.

The theme of the run was based upon the Chicken and the Egg, with the slogans "Which came first?" and "I'll do it if you do it." The run took place on Sunday September 22 and approximately 20,000 runners all clad in yellow nike T-shirts took part.

The run took place on Sunday September 7. The theme revolved around runners choosing one of three available virtual coaches: Paula, O'Keefe and Carter, each with their own unique style and set of slogans. Paula, based on Paula Radcliffe, was a dedicated and serious athlete who wanted runners to be like her and push the boundaries at every opportunity. Carter, a long haired and bearded hippy, was the 'holistic' runner who wanted runners to love running and running to love them. O'Keefe, a militarian figure armed with a megaphone, was a hard man who did not suffer fools in his training, he claimed to not let runners stop until they had shed blood, sweat and tears.

The run's T-shirts were light blue with the image and slogan of the runner's chosen coach, as were the finishing medals. An estimated 30,000 runners participated.

The theme of the run was to "Go Nocturnal" and took place on the streets of London on the night of Sunday November 28. 30,000 runners, wearing luminous yellow long-sleeved running tops braved the near winter conditions on a route that started in Surrey Quays shopping centre, through Bermondsey, along the River Thames, turning on Tower Bridge, before ending in Southwark Park. The award-winning integrated advertising campaign was by Wieden and Kennedy and was created by Sean Thompson, Matt Follows and Chris Groom.

This year's slogan was "I will run a year" with Nike arranging for runs to take place throughout the year in a range of different parks and routes.

The main 10K run took place simultaneously in Battersea, Hyde and Victoria parks on Sunday October 16. An estimated 35,000 runners took part, all wearing bright red T-shirts.The race is 2nd in popularity after the London British 10K.

Run November was a 5K run through Crystal Palace park finishing at Crystal Palace Athletics stadium. It took place on Sunday 27 November, and given the temperature and location it was no surprise that the attendance was a fraction of that for the main run.

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