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Run Away (Real McCoy song)

"Run Away"
Mc sar the real mccoy-run away s.jpg
Single by Real McCoy
from the album Another Night
Released
  • July 7, 1994
  • March 1995 (USA Radio and Club)
Format CD, digital download
Genre Eurodance
Length 4:03
Label Arista
Writer(s) Olaf Jeglitza, Quickmix, Jürgen Wind
Producer(s) Christian Berman, Frank Berman, Freshline
Real McCoy singles chronology
"Automatic Lover (Call for Love)"
(1994)
"Run Away"
(1994)
"Love And Devotion"
(1995)
Music video
"Run Away" on YouTube

"Run Away" is a song by German group Real McCoy. It was released in March 1995 as the third single from the album, "Another Night". It gained immense popularity and reached number 3 on the U.S. Billboard Hot 100, where it was certified Gold, and number 6 in the United Kingdom. The lyrics are based on the George Orwell novel Nineteen Eighty-Four. Also, all female vocals on the song were performed by Karin Kasar.

Backup singers were used to enhance the post-chorus refrain where Karin sings "oh oh oh oh" because the vocal melody fell out of Kasar's vocal range.

"Run Away" has two music videos. The first video was made for the European market, directed by Matt Broadley. It contains a desert-like setting with Patsy singing while walking in the desert. The second video made for the North American market, which featured heavy allusions to George Orwell's Nineteen Eighty-Four, was rejected by their North American record label Arista Records for its "dark" imagery. Arista chose to use the less stark European video in its place. The North American video was directed by Nigel Dick and contains a factory-setting with many overworked "slave-like" workers; meanwhile Olaf Jeglitza plays the role of "Big Brother", monitoring all progress and demanding the workers to work harder while yelling at them.


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Wikipedia

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